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  Bumvertising? Thoughts?

Posted by: chris
09-10-2008, 09:19 AM
Forum: Non Tragically Hip Discussion
- Replies (20)

[Image: Panhandling.jpg]

This is a part of a new advertising campaign on now in Toronto. The advertising agency paid homeless people to take part in it. There are other components to the campaign aside from this one.

The National Post just posted this Q&A with the Executive Creative Director from the agency running the campaign:

---------------------------------

It is an advertising campaign meant to get people talking about the most pressing issues in Toronto. Created by the zig ad agency for CFRB 1010, the campaign features a number of placards and flyers posted around the city. One, tied to a bicycle, asks, “Should cyclists have to obey traffic laws?” Another, pasted to a Queen West utility pole, asks, “Is advertising out of control?” All come with the campaign’s tagline: “We need to talk.” But the most controversial element of the campaign has homeless people holding signs that read, “Should panhandling be illegal?” Exploitation or clever marketing? Reporter Dave McGinn spoke to zig executive creative director Martin Beauvais:

Q: You hired actual homeless people for the campaign, right?
A: Yes, we did, actually. We went out one morning and we asked people if they were ready to cooperate, help us, for a fee obviously. They understood what the question was and they understood what we were trying to achieve.
Q: How many did you hire?
A: We went to Bloor and Yonge, and we went to Dundas Square. I think at the end of the day we had three guys to do this.
Q: How much did you pay them?
A: We didn’t pay them thousands or hundreds. We paid them the kind of money they would make on the street because it would have been wrong to do more than that. We paid them something decent.
Q: Where did the idea for the campaign come from?
A: Obviously we briefed the creative team here, and they came back quite quickly with this tagline, “We need to talk.” Mainly because this is what it is, it’s talk radio, and they talk about subjects that Torontonians care about, that affects the city, that are part of the fabric and social life of the city.
Q: Given that the campaign is to encourage discussion, did you anticipate that it would be controversial?
A: I didn’t anticipate it to be controversial. We hoped for it to be popular. We hoped for Torontonians to care about it and want to talk about it. I don’t know if it’s controversial. It’s not more controversial than the station itself would be, because they do talk about some pretty hot topics. I don’t think that CFRB is about being politically correct.
Q: Torontoist.com took the campaign to task for being exploitive. Do you think it’s exploitive?
A: I don’t think it’s exploitive at all because we’ve asked people if they wanted to do it and they agreed to do it. We presented them with the whole idea of what it was about. I don’t think it’s exploitive at all. It’s not more exploitive than putting a billboard on a building. They did that without being forced.
Q: And what’s been the reaction from CFRB? Are they pleased with the campaign?
A: They’re really pleased with the campaign. They’ve got great feedback about it.
Q: How long will the campaign be running for?
A: It’s going to be out there for a while. There’s going to be a few more things. But expect some other ambient and stunt ideas in the next little while.
Q: Is it going to be really pushing the envelope?
A: We’ll probably try to push the envelope. We will do it within what CFRB is, you know what I mean? We’re not going to go further in terms of what they do. We have to do this within what the brand is about, the CFRB brand. This is the purpose of advertising, to stop people in their tracks and make them think differently about something.




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<!-- m --><a class="postlink" href="http://network.nationalpost.com/np/blogs/toronto/archive/2008/09/09/q-amp-a-a-little-work-for-the-homeless.aspx">http://network.nationalpost.com/np/blog ... eless.aspx</a><!-- m -->

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  Bloc Party

Posted by: Zenith
09-10-2008, 08:36 AM
Forum: Non Tragically Hip Discussion
- Replies (8)

Are there any fans of this amazing band here? I've only really gotten into them this year, but I truely love them. 'A Weekend In The City' is such a superb album - excellent narrative and imagary in the lyrics, set to some fantastic rock/electronica music.

I've just noticed on their site that they're in Canada at the moment (which inspired this post here). Check 'em out: <!-- m --><a class="postlink" href="http://www.blocparty.com/">http://www.blocparty.com/</a><!-- m -->

(Chris and Markslog: If you're reading this - I'm sadly having to bow out of Sam Roberts to see these guys on the same night. Sorry. Sad)

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  Bobby Baker + Stephane Dion

Posted by: patiodweller
09-09-2008, 06:35 PM
Forum: Non Tragically Hip Discussion
- Replies (2)

I saw on the news tonight Bobby Baker standing beside the Liberal leader today in Napane. He's endorsing Dion.

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  Globe And Mail- Not hip, but it's not tragic

Posted by: NegPhil
09-09-2008, 02:49 PM
Forum: Tragically Hip Discussion
- Replies (37)

Not hip, but it's not tragic
By Jane Taber

<!-- m --><a class="postlink" href="http://www.theglobeandmail.com/servlet/story/RTGAM.20080909.WBHustings20080909145546/WBStory/WBHustings">http://www.theglobeandmail.com/servlet/ ... WBHustings</a><!-- m -->


Tragically Hip guitarist Rob Baker doesn't think Stephane Dion is “hip,” but he doesn't care.

“I don't care whether the leader is hip. I don't care whether the leader is a snappy talker or snappy dresser. I care whether they have content, something to back it up.”

Mr. Baker was one of about 100 people (yes, the crowds are getting bigger as Mr. Dion heads into Ontario) at a corn roast and burger rally this afternoon in Napanee, Ont., for Liberal candidate David Remington. Mr. Baker, all long hair and long beard and wearing a blue Pierre Trudeau t-shirt, doesn't live in the riding but his band has a studio here. He was extremely critical of the Tory government's cuts to arts and culture. “They have no respect for culture,” he said.

Mr. Baker's band was honoured this year with a Governor General's Performing Arts Award. He said MPs from three parties were at the black-tie gala event but there were no Tories in sight. He criticized the Heritage Minister for not attending.

“The Conservatives couldn't see fit to send a single minister … the Minister of culture and heritage, isn't that the person's job to go to the Governor General's awards to support the arts in this country? The opera? The ballet?,” he said. “They did nothing. They could have cared less.”

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  Sam Roberts Canadian Tour Dates 08/09

Posted by: sean.bonner
09-08-2008, 11:33 AM
Forum: Non Tragically Hip Discussion
- Replies (12)

From Sam Roberts Band
Today at 1:05pm
Hello folks! We are pleased to publish the first portion of concert dates for our Canadian Tour for Love At The End Of The World!

Here we go....

Peterborough, Showplace (October 30)
Brockville, Brockville Arts Centre (October 31)
Hamilton, Convention Centre (November 1)
Chatham, River Rock Night Club (November 3)
London, Centennial Hall (November 5)
Kitchener, Centre In The Square (November 6)
Belleville, Empire Theatre (November 7)
Sarnia, Industry (November 8)
Toronto, Danforth Music Hall (November 13, 14)
Montreal, Le National (November 20, 21, 22)
Quebec, Le Capitole (November 25)

More dates will be announced soon, including the West and farther East, so if you don't see your city, don't fear, THERE'S A LOT MORE TO COME!

Tickets for these shows go onsale this friday!
Details <!-- w --><a class="postlink" href="http://www.samrobertsband.com">www.samrobertsband.com</a><!-- w -->

With Love,
The Band

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  Rheostatics: Static Journey

Posted by: direwolf74
09-08-2008, 02:16 AM
Forum: Non Tragically Hip Discussion
- Replies (7)

All you Rheostatics fans should definitely check this out. This guy is a hardcore Rheos fan who recently put together a 9 volume, 231 track box set covering the band's entire career. Even the Rheos themselves are advertising this thing on their homepage. The set is mostly made up of live recordings and rare studio outtakes, as well as various radio performances and interviews throughout the years. And the best part is that you can download all of it for free on his website. Enjoy!

<!-- m --><a class="postlink" href="http://www.thecanadianmusicforum.com/blog/?cat=11">http://www.thecanadianmusicforum.com/blog/?cat=11</a><!-- m -->

The same guy also runs a live Rheos bootleg site, and he's got a soundboard recording of their final show at Massey Hall:

<!-- m --><a class="postlink" href="http://www.goodgonedead.rheostaticslive.com/30Mar2007-MasseyHall-TheLastShow-Soundboard.shtml">http://www.goodgonedead.rheostaticslive ... oard.shtml</a><!-- m -->

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  For anyone who likes brawling boxers, ...

Posted by: tigerthelion
09-06-2008, 06:02 PM
Forum: Non Tragically Hip Discussion
- Replies (1)

Michael Katsidis squares off against Juan Diaz tonight on TSN. Both of these guys throw a lot of punches and neither has a great defense. It has the potential to be a doozy. The undercard fight, which I think TSN is also showing, has Juarez against Barrios. Juarez isn't a fast paced fighter but Barrios is basically a brawler and this fight might produce fireworks also. Anyway, it's available to anyone with TSN in Canada, 10:15 eastern time.

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  fantasy hockey

Posted by: ron
09-06-2008, 08:43 AM
Forum: Non Tragically Hip Discussion
- Replies (32)

hey kids its back yahoo league id 15641 password downie

I believe i sent out emails for all last years managers.

Ron

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  Is Noel Gallagher one of the greatest songwriters ever?

Posted by: tigerthelion
09-05-2008, 08:50 PM
Forum: Non Tragically Hip Discussion
- Replies (24)

Some Brits claimed this on a message board I frequent from time to time. I think it's a preposterous claim. I think that Oasis are a derivative and bland band. Does anyone hold Noel is such high esteem as the Brits? Confusedcratch:

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  Linden to get #16 retired

Posted by: opiated
09-04-2008, 12:25 PM
Forum: Non Tragically Hip Discussion
- Replies (2)

<!-- m --><a class="postlink" href="http://tsn.ca/nhl/story/?id=248452&lid=sublink02&lpos=headlines_main">http://tsn.ca/nhl/story/?id=248452&lid= ... lines_main</a><!-- m -->

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